Dreamland Wardrobe
App Case Study
UX Design Product
This is a case study presentation for the vintage children’s clothing app, Dreamland Wardrobe, by Leigh N. Eldred. It revolutionizes the user experience of shopping online by integrating cutting-edge technology to ensure convenience, security, and personalization. Compatibility with assistive technology and inclusive design features demonstrate a commitment to digital accessibility for consumers with disabilities. An advanced recall screening system allows customers to confidently shop for safe and reliable merchandise. Virtual fitting rooms provide an immersive experience allowing customers to try on clothes virtually from the comfort of their own homes. Customer privacy is prioritized with high-level encryption safeguarding every transaction. Personalized recommendations are crafted through sophisticated algorithms that understand individual style preferences and needs for unique shopping journeys. Additionally, expert trend analysis and durability guidance is offered so that customers may make informed purchasing decisions that align with current fashion trends and long-term value.
Design Impact
Accessibility was a key consideration for app design as a value proposition unique in the online vintage children’s clothing market. Thus, there is potential for an outsized impact on the user experiences of Dreamland Wardrobe shoppers given the large proportion of Americans who experience difficulty seeing while using shopping apps.
“According to estimates from the 2022 National Health Interview Survey, 50.18 million American Adults aged 18 and older reported experiencing some degree of vision loss. Of these, 3.89 million adults have a lot of trouble seeing, even when wearing glasses, and 340,000 cannot see at all. The remaining 45.95 million adults report having a little trouble seeing, even when wearing glasses.”
The American Foundation for the Blind. (n.d.). Facts and Figures on Adults with Vision Loss from the National Health Interview Survey (NHIS). The American Foundation for the Blind. https://www.afb.org/research-and-initiatives/statistics/adults-vision-loss-nhis
