Leigh N. Eldred Portfolio - Public Relations

Public Relations

UTSA Green Dot Social Media Awareness Promotion Graphic Design

PR Planning, Marketing, Writing, & Graphic Design

I am dedicated to living faithfully and embracing creativity in all aspects of my life and work. My passion is in designing creative content that enhances user experience by seamlessly combining artistic form with intuitive function. With a relentless curiosity to learn and a commitment to inclusivity, I empathically craft meaningful and engaging messages that resonate with diverse audiences to ensure every interaction is both beautiful and purposeful.

Public Relations Event Promotion Graphic Design

I develop and implement strategic marketing communication plans to effectively generate brand awareness, achieve organizational mission goals, manage organizational reputation, and build positive stakeholder relationships. I employ the RPIE process for social science evidence-based research, planning, implementation, and evaluation method with outcome-focused measurements.

I apply the ethical and legal aspects of communication to ensure my practices adhere to industry standards and regulations. I adhere to the International Public Relations Association (IPRA) code of conduct and the Public Relations Society of America (PRSA) code of ethics. I utilize interpersonal communication skills to efficiently communicate and collaborate with diverse teams and individuals.

I employ writing and editing skills to produce clear, concise, and persuasive content for various formats. I write and design multimedia news releases, fact sheets, features, promotions, presentations, and media kit production. I pitch stories to media outlets and manage media inquiries to ensure accurate and favorable coverage.

I conduct SWOT and audience analyses and write situation analysis reports. I perform strategic management with environmental scanning and handle crisis communication with proven techniques to respond to negative publicity and maintain public trust.

I plan and execute promotional events that align with organizational goals and enhance public image. I create and manage social media campaigns, engage with audiences, and analyze social media metrics as measures of success. I develop compelling digital content in the form of podcasts, blog posts, webpages, videos, and graphics, to effectively communicate messages to target audiences. I employ various digital marketing strategies, such as search engine optimization (SEO), email marketing, and online advertising, to promote brands and drive engagement. Additionally, I am proficient with Microsoft, Google, and Adobe Creative Cloud software.

Public Relations Graphic Design