Public Relations & Marketing
UTSA Green Dot Social Media Awareness Promotion Graphic Design
Public Relations
I am a multidisciplinary creative strategist advancing innovative solutions through artistic design and strategic communication. My professional ethos is grounded by my dedication to living faithfully and embracing creativity in all aspects of my life and work.
My passion is in designing creative content that enhances user experience by seamlessly combining artistic form with intuitive function. With a relentless curiosity to learn and a commitment to inclusivity, I empathically craft meaningful and engaging messaging that resonates with diverse audiences to ensure every interaction is both beautiful and purposeful.
I collaborate with clients seeking to elevate their brand identity with strategic communication that fosters stakeholder connection and organization growth. My holistic approach promotes the development of cross-platform strategies that harmonize aesthetic excellence with technical performance.
I specialize in devising cohesive campaign solutions for public relations with integrated marketing, enhancing digital user experience through innovative product designs, and creating compelling content that amplifies brand narratives to captivate audiences. My synergistic perspective seamlessly integrates artistic vision with data-driven strategy to dynamically bridge the gap between creative and technical teams while ensuring project alignment with organizational mission objectives.
Testimonial
“Leigh, thank you so much for sharing the links to the public relations marketing communications plan and videos. I truly appreciate the time, thoughtfulness, and care you put into this work. The plan is incredibly thorough, clear, and practical, and I appreciate you noting that the tactics can be adjusted as needed…we’re grateful for your willingness to continue supporting implementation. We’re honored to have been part of your journey and so grateful for the work you contributed to Safer Path along the way. Thank you again for everything.” – Cheyenne N. V.
Public Relations Event Promotion Graphic Design
Strategic Communication
I develop and implement strategic marketing communication plans to effectively generate brand awareness, achieve organizational mission goals, manage organizational reputation, and build positive stakeholder relationships. I employ the RPIE process for social science evidence-based research, planning, implementation, and evaluation methodology with outcome-focused measurements.
I apply the ethical and legal aspects of communication to ensure my practices adhere to industry standards and regulations. I adhere to the International Public Relations Association (IPRA) code of conduct and the Public Relations Society of America (PRSA) code of ethics. I utilize interpersonal communication skills to efficiently communicate and collaborate with diverse teams and individuals.
I employ writing and editing skills to produce clear, concise, and persuasive content for various formats. I write and design multimedia news releases, fact sheets, features, promotions, presentations, and media kit production. I pitch stories to media outlets and manage media inquiries to ensure accurate and favorable coverage.
I conduct SWOT and audience analyses and write situation analysis reports. I perform strategic management with environmental scanning and handle crisis communication with proven techniques to respond to negative publicity and maintain public trust.
I plan and execute promotional events that align with organizational goals and enhance public image. I create and manage social media campaigns, engage with audiences, and analyze social media metrics as measures of success. I develop compelling digital content in the form of podcasts, blog posts, webpages, videos, and graphics, to effectively communicate messages to target audiences. I employ various digital marketing strategies, such as search engine optimization (SEO), email marketing, and online advertising, to promote brands and drive engagement. Additionally, I am proficient with Microsoft, Google, and Adobe Creative Cloud software.
Quantitative Research Pilot Study
Research Experience
I studied and independently conducted public relations, marketing, podcasting, branding, and social science research at UT San Antonio. I studied user experience research methods in a professional certification program and conducted user research, including usability testing, as the foundation for my work. I continue to utilize various primary research methodologies that include qualitative, quantitative, and mixed method approaches to gather and analyze data. I also conduct secondary research, from credible peer-reviewed scientific journals, as the basis for strategic decision-making before devising campaign tactics.
I have experience designing surveys instruments to collect data on public opinion, attitudes, and behaviors. I have conducted advanced data analysis using IBM SPSS statistical software and interpreted the results to draw meaningful conclusions. In addition to traditional methodologies for data analytics, I employ Artificial Intelligence (AI) to accelerate my workflow with the summarization of qualitative interviews, brand performance reporting, social media sentiment analysis, etc.
I faithfully adhere to the essential ethical considerations involved in conducting all forms of primary research, including obtaining informed consent and ensuring participant confidentiality. I carefully document my secondary research sources and AI analysis with citations and back-end documentation, should any process questions arise.
Research Plan in Microsoft Word
Competitive Audit in Microsoft Excel
Graphic Design for PR Integrated Marketing
PR Social Media Event Promotion Graphic Design
PR Social Media Call-To-Action Promotion Graphic Design
PR Product Marketing Photography, Writing, and Graphic Design
PR Event Promotion Graphic Design
PR Social Media Awareness Promotion Graphic Design
PR Social Media Infographic Design
PR Product Marketing Digitally Collaged Photography
PR Event Promotion Digital Collage
PR Promotional Marketing Graphic Design
PR Public Health Promotion Infographic Design
PR Writing, Analysis, & Media Relations
PR Media Feature
PR Media Feature
PR Fact Sheet
PR Media Advisory
PR Event News Release
PR Call-To-Action News Release
PR Media Pitch
PR Event News Release
PR Digital Audience SWOT Analysis Page
PR Situation Analysis Report Page
Public Relations Video Pitches
Public Relations Planning & Campaigns
(Click/tap an image or title to view the project.)
SA Zoo Birthday Bug Bash PR Media Kit
SAHS Integrated Marketing Comm. Plan
Safer Path PR Integrated Marketing Communications Plan
University of Texas at San Antonio PR Projects
PR Crisis Communications Case Studies
Public Relations Crisis Communication Case Studies
The Creative Convergence Podcast & Articles
The Creative Convergence is a podcast and newsletter that advises communication and design professionals seeking a multidisciplinary edge to tactically drive innovative cross-platform solutions. Measurable organizational objectives are achievable through cohesive strategic messaging and artistic visual design for emotionally engaging experiences that drive business growth.
(Click/tap a title to view the project page.)
The Creative Convergence Podcast & Newsletter
Video Podcast Interview with Astronaut John E. Blaha
Video Editorial Russia: Authoritarian Model of the Press
PR, Branding, & Marketing Design Projects
Alice au Pays des Merveilles Design & Marketing
NASA One Mission Discovery by Design Challenge
Socorro Fiestas & Salsas Branding & Graphic Design
Defining Public Relations Articles
(Click/tap a title to view the article.)
Public Relations Articles
