Creative Strategist
Art & Graphic Design | UX/UI Design | Public Relations
Traditional Artist & Digital Media Designer
Leigh N. Eldred
Hello, I'm Leigh N. Eldred. I am a versatile creative strategist with expertise in art, graphic design, UX/UI design, and public relations. I discovered that my passion for creation evolved from traditional art media to include digital platforms as a University of Texas at San Antonio (UTSA) communication major, with concentrations in public relations and digital communication. With relentless curiosity to learn, I cultivated a robust, multidisciplinary skillset by earning over 40 professional certifications through UTSA-curated programs.
I held pivotal leadership roles, including serving as the inaugural President of Content Creators at UTSA and as an Adobe Student Ambassador. I was also an active member of the Public Relations Society of America (PRSSA) and several honor societies whose focus centered on developing leadership skills. These experiences reflect my dedication to excellence and my commitment to fostering innovation and collaboration.
I am dedicated to living faithfully and embracing creativity in all aspects of my life and work. My passion is in designing creative content that enhances user experience by seamlessly combining artistic form with intuitive function. With a relentless curiosity to learn and a commitment to inclusivity, I empathically craft meaningful and engaging messages that resonate with diverse audiences to ensure every interaction is both beautiful and purposeful.
Graphic Design of My Fine Art Graphite Drawing in UX Design Mockup for Public Relations Marketing
Advancing Innovative Solutions Through Artistic Design & Strategic Communication
I specialize in creating impactful, user-centered designs and strategic communication solutions that resonate with organization stakeholders. My approach seamlessly integrates artistic vision with data-driven strategy, ensuring that each project aligns with organizational objectives while delivering meaningful user experience. By leveraging my multidisciplinary expertise, I excel at bridging the gap between creative and technical teams to drive cohesive, result-oriented campaigns.
My professional ethos is grounded in the belief that creativity should inspire positive change and deliver value with purpose. I am passionate about designing user interfaces, crafting compelling content to enhance brand narratives, and developing cross-platform communication strategies that harmonize aesthetic excellence with flawless performance. My holistic perspective enables me to empathically create emotionally engaging experiences that connect with diverse audiences and amplify brand impact.
I partner with clients seeking to elevate their brand identity with strategic messaging. I excel in devising cohesive campaign solutions, enhanced user experience, innovative product designs, and captivating storytelling under dynamic conditions. I am committed to delivering exceptional results that foster growth and connection. Connect with me to explore how we can work together to achieve your organizational goals.
User Experience & User Interface Design
UI Design, UX Writing, UX Research, UX Design Thinking: Empathizing, Defining, Ideating, Prototyping, Testing
I utilize the design thinking process to empathize with users, define pain points, ideate solutions, create wireframes, mockups, and prototypes, as well as test and iterate on designs. This includes producing UX research plans, conducting interviews and usability studies, synthesizing results with affinity diagrams, and translating conclusions into actionable insights prioritized by user needs. I employ essential foundational concepts of user-centered design, accessibility, and equity-focused design at every point throughout the design process. I cherish the idea of eliciting positive real-world impact with my designs.
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UX Design Dreamland Wardrobe App Case Study
UX Design Connectz App Case Study
Public Relations
PR Campaigns, Strategic Planning, Integrated Marketing, Crisis Communication, Reputation Management, PR writing, Branding, & Graphic Design
I develop and implement strategic marketing communication plans to effectively generate brand awareness, achieve organizational mission goals, manage organizational reputation, and build positive stakeholder relationships. I employ the RPIE process for social science evidence-based research, planning, implementation, and evaluation methodology with outcome-focused measurements.
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SA Zoo Birthday Bug Bash Public Relations Media Kit
SA Humane Society Integrated Marketing Communications Plan
Public Relations Crisis Communication Case Studies
Traditional Fine Art
Photography, Painting, Bas-Relief Painting, Drawing, Illustration, Pastel, Encaustic, Vegan Encaustic, Mixed Media, Collage, Assemblage, Additive Sculpture, Subtractive Sculpture, Art Jewelry, Food Art, Needlework, & Digital Art
I am an artist who encourages others to explore their creative potential by fearlessly trying new mediums and techniques, just as I have. I believe that art can act as a balm for the soul when one's innermost feelings are allowed to flow into artistic expression. As a lifelong craft enthusiast, I love the challenge of up-cycling and creating something beautiful out of otherwise unremarkable scraps. It is mentally stimulating and salves my environmental conscience by participating in good stewardship.
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Fine Art Collage Video
Digital Content Creation & Graphic Design
Transmedia Storytelling Design, Marketing, Branding, Motion Graphics, copywriting, SEO, Social Media, Generative AI Prompt Engineering, Podcasting, Video Production, Logo & Graphic Design
I discovered that my passion for creation evolved from traditional art to include digital creation. I plan and execute promotional events that align with organizational goals and enhance public image. I create and manage social media campaigns, engage with audiences, and analyze social media metrics as measures of success. I develop compelling digital content in the form of podcasts, blog posts, webpages, videos, and graphics, to effectively communicate messages to target audiences. I employ various digital marketing strategies, such as search engine optimization (SEO), email marketing, and online advertising, to promote brands and drive engagement. I also create transmedia storytelling projects through UX/UI product design, graphic design, video production, and coding for front-end development.
(Click/tap an image to view the project.)
UTSA Content Creators Awareness Campaign
Article & Podcast 1: The Art of Multidisciplinary Design
Fairest: Transmedia Storytelling Project
