Leigh N. Eldred
Multidisciplinary Creative Strategist
Advancing Innovative Solutions Through Artistic Design & Strategic Communication
Graphic Design of My Graphite Drawing in UX Design Mockup for Public Relations Marketing
Public Relations & Integrated Content Marketing + Art, Graphic & Product Design
I am a multidisciplinary creative strategist advancing innovative solutions through artistic design and strategic communication. My professional ethos is grounded by my dedication to living faithfully and embracing creativity in all aspects of my life and work.
My passion is in designing creative content that enhances user experience by seamlessly combining artistic form with intuitive function. With a relentless curiosity to learn and a commitment to inclusivity, I empathically craft meaningful and engaging messaging that resonates with diverse audiences to ensure every interaction is both beautiful and purposeful.
I collaborate with clients seeking to elevate their brand identity with strategic communication that fosters stakeholder connection and organization growth. My holistic approach promotes the development of cross-platform strategies that harmonize aesthetic excellence with technical performance.
I specialize in devising cohesive campaign solutions for public relations with integrated marketing, enhancing digital user experience through innovative product designs, and creating compelling content that amplifies brand narratives to captivate audiences. My synergistic perspective seamlessly integrates artistic vision with data-driven strategy to dynamically bridge the gap between creative and technical teams while ensuring project alignment with organizational mission objectives.
Connect with me to explore how we can work together to achieve your organizational goals!
Traditional Artist & Digital Media Designer
Background & Education
I discovered that my passion for creation evolved from classical art media ($50,000 Hunting Art Prize Finalist) to include digital content creation (NASA Discovery by Design Challenge Winner) during my time at the University of Texas at San Antonio. I graduated Summa Cum Laude with a 4.0 GPA, earning a Bachelor of Arts in Communication with concentrations in public relations and digital communication.
I held a pivotal leadership role as the inaugural President of Content Creators at UTSA and was an Adobe Student Ambassador. I earned distinction in the Student Leadership Academy, the Adobe Discovery Institute, and several honor societies. I remain a member of the Public Relations Society of America, the American Marketing Association, the American Management Association, and the Society for Health Communication.
With a relentless curiosity to learn, I independently cultivated a multidisciplinary skillset by earning 220+ certifications. In a rapidly evolving digital landscape, this serves as an agility metric that demonstrates my ability to master new technologies and instantly apply them to solve challenges.
Testimonials
"Communication is at the heart of every great brand, and Leigh has mastered the art of storytelling." -Maria C.
"Leigh flawlessly connects artistry with strategy. She’s a great resource for those wanting to channel creative thinking." -James C.
“Leigh… the way you translate those technical moments into stories that actually connect with people shows how powerful real storytelling can be across different fields.” -Imogen S.
“Leigh, your insights on transforming creative workflows with AI are invaluable.” -Madhu S.
User Experience Product Design
UI Design, UX Writing, UX Research, UX Design Thinking, UX Writing, User Empathizing, Pain Point Defining, Solution Ideation, Creation of Wireframes, Mockups, Lo-Fi & Hi-Fi Prototypes, Digital Product Testing, Web Content Development, Cross-Functional Team Management, & Stakeholder Presentations
I utilize the design thinking process to empathize with users, define pain points, ideate solutions, create wireframes, mockups, and prototypes, as well as test and iterate on designs. This includes producing user experience research plans, conducting interviews and usability studies, synthesizing results with affinity diagrams, and translating conclusions into actionable insights prioritized by user needs. I design apps and websites using Figma, Adobe XD, Dreamweaver, HTML, CSS, Bootstrap, content management systems (CMS), and Artificial Intelligence (AI). I employ essential foundational concepts of user-centered design, accessibility, and equity-focused design at every point throughout the design process. I cherish the idea of eliciting positive real-world impact with my designs.
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Dreamland Wardrobe App Design
Connectz App Design
Transmedia Narrative Design
User Experience/User Interface Product Design, UX Writing, Graphic Design, Video Production, Branded Merchandise Design for Marketing, HTML, CSS, & Bootstrap Coding for Front-End Development of Responsive Websites
Stories shape the way we see ourselves and view the world. Through transmedia storytelling, I examine classic tales as metaphors for the broader human experience, so that we may identify how these themes led to transformative change in our own lives. I reimagine timeless narratives, so that they may connect the original themes to modern contexts through UX/UI interface design (Figma), UX writing (Microsoft Word), branded merchandise for marketing and graphic design (Adobe Photoshop), video production (Adobe Premiere Pro), and coding for the front-end development of the responsive websites (Adobe Dreamweaver).
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Fairest: Transmedia Storytelling Project
Curiouser: Transmedia Storytelling Project
Digital Content Marketing
Visual Communication Design, Content Creation, Digital Marketing, Branding, Motion Graphics, copywriting, Search Engine Optimization, Social Media Marketing, Generative AI Prompt Engineering, Content Marketing, Business Blogging, Newsletters, Merchandise Design, Podcasting, Video Editorials, Video Production, Logo & Graphic Design
I discovered that my passion for creation evolved from traditional art to include digital creation. I plan and execute promotional events that align with organizational goals and enhance public image. I create and manage social media campaigns, engage with audiences, and analyze social media metrics as measures of success. I develop compelling digital content in the form of podcasts, blog posts, webpages, videos, and graphics, to effectively communicate messages to target audiences. I employ various digital marketing strategies, such as search engine optimization (SEO), email marketing, and online advertising, to promote brands and drive engagement. I also create transmedia storytelling projects through UX/UI product design, graphic design, video production, and coding for front-end development.
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Video Podcast Interview with Astronaut John E. Blaha
Russia: Authoritarian Model of the Press Video Editorial
NASA One Mission Discovery by Design Challenge Winner
Guten Tag, Y'all Design & Marketing
UTSA Content Creators Social Media Marketing
Socorro Fiestas & Salsas Branding & Graphic Design
Work-Life Balance Planner Workbook Design
Alice au Pays des Merveilles Design & Marketing
Article & Podcast 1: The Art of Multidisciplinary Design
Public Relations & Marketing Communication
Public Relations Campaigns, Strategic Planning, Integrated Marketing Communications, Emergency Management, Crisis Communication, Reputation Management, Stakeholder & Media Relations, Social Science Research, Content & Speech writing, RPIE Process, Brand Awareness, & Graphic Design for Media Kit Development & Visual Marketing
I develop and implement strategic marketing communication plans to effectively generate campaigns to for brand awareness, to achieve organizational mission goals, to manage organizational reputation, and build positive stakeholder relationships. To mitigate an organizational crisis, I employ the RPIE process for social science evidence-based research, planning, implementation, and evaluation methodology with outcome-focused measurements.
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Safer Path PR Integrated Marketing Communications Plan
SAHS PR Integrated Marketing Communications Plan
SA Zoo Birthday Bug Bash Public Relations Media Kit
University of Texas at San Antonio Projects
Romance & Disability Quantitative Research Pilot Study
Public Relations Crisis Communication Case Studies
Traditional Fine Art
Photography, Painting, Bas-Relief Painting, Drawing, Illustration, Pastel, Encaustic, Vegan Encaustic, Mixed Media, Collage, Assemblage, Additive Sculpture, Subtractive Sculpture, Art Jewelry, Food Art, Needlework, & Digital Art
I am an artist who encourages others to explore their creative potential by fearlessly trying new mediums and techniques, just as I have. I believe that art can act as a balm for the soul when one's innermost feelings are allowed to flow into artistic expression. As a lifelong craft enthusiast, I love the challenge of up-cycling and creating something beautiful out of otherwise unremarkable scraps. It is mentally stimulating and salves my environmental conscience by participating in good stewardship.
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Fine Art Webpage
Fearless Fine Artistry Project
Celeritas Art Series Book on Amazon
Contact Leigh
Let’s collaborate to bring your project vision to life. I specialize in creating innovative designs and strategic communication that resonates with audiences to amplify brand impact. Connect with me to discuss creating meaningful solutions tailored to your needs. Let’s create something extraordinary!
